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Design-Savvy.
Metric-Minded.

Looking for content that connects and captivates?
I'm Kylie, a designer fluent in digital performance, strategy, and visual storytelling.
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Technical Skills

Experience and Comfort Level

Novice

Adv Beginner

Competent

Proficient

Expert

Photoshop

Illustrator

After Effects

Premiere

InDesign

Microsoft Word

Microsoft PowerPoint

Brand Voice

Visual Brand Building

Digital Growth Strategy

Data-Driven Design

TECHNICAL SKILLS

With two decades of graphic experience, I’ve designed across industries and platforms, from print materials at small shops to leading engagement-driven social, digital, and branding campaigns for a Major League Soccer team, to working with federal clients on motion graphics, custom illustrations, long-form documents, and 508-compliant files for federal clients like the U.S. Departments of Commerce, Veterans Affairs, State, and Treasury.

 

I approach every project with a strategic mindset, designing not just for aesthetics but for performance, grounded in audience insights, KPIs, and measurable goals.

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My Work

My Graphic Design Journey

2023-Pres.

DCG Communications

Graphic Designer

After working in the agency world, I found my stride in government contracting, thriving as a floating designer. While I primarily support accounts like the Small Business Administration, VA Office of Nursing Services, and VA Connected Care, I’m quick to jump in wherever needed, adapting to new branding and delivering high-quality work across varied timelines. With a focus on accessibility, I design with basic 508 compliance in mind.

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Over the past year, I’ve expanded beyond my expertise in Photoshop and Illustrator, sharpening skills in After Effects, InDesign, and Premiere. This growth earned me a dotCOMM Honorable Mention for a short-form motion design for SBA, a Gold Hermes Award for the VA Office of Nursing Services Annual Report in 2024, and a Platinum Hermes Award for the same report in 2025. My work spans a range of mediums, including motion design, long-form reports, social media, illustration, and video, all delivered with efficiency, adaptability, and a sharp eye for detail.

2022-2023

NP Digital

Graphic Designer

After honing my skills as a designer and digital expert, I hopped to the agency world. My responsibilities spanned both paid and organic media, handling a variety of design projects, including static imagery for social media, infographics for blog posts, and working with basic video editing and animation for paid ads. I handled work for internal and external stakeholders, while balancing a wide-range of design timelines.

2018-2022

Philadelphia Union

Digital Creative Manager

After 1.5 years as a Junior Designer, I stepped up to lead as Digital Creative Manager, owning the vision and execution of our digital channels. I built and drove content strategy from ideation through design and copywriting to scheduling and platform-specific execution - crafting distinct, data-driven social strategies tailored to each channel’s unique audience.

I led the creative direction for some of the club’s most high-profile campaigns, aligning cross-functional teams to maximize impact during key moments. My work laid the strategic foundation and established the brand voice that propelled the team to earn MLS Retail Team of the Year ’21 and set the stage for the Digital Team of the Year ’22 recognition after my departure. During my time at the helm, we consistently ranked in the Top 5 for social content production and grew our social audience at 3X the league average.

2017-2018

Philadelphia Union

Junior Graphic Designer

What a shift! I moved halfway across the country to work for a professional soccer team! Working directly with all departments, I handled projects ranging from one-off social images to large-format printing for stadium signage and scrims.  With my role on the graphics side, I helped the team win MLS' Digital Team of the Year in 2017.

2012-2016

Color Works

Graphic Design

My first job out of college! I handled all designs, focusing on print media. From t-shirts to logos, I worked directly with customers on their needs, looping in our own screen-printers or working with external vendors to be sure our customers were well taken care of.

2005-2007

T-Shirt Extraordinaire

My start in the design world kicked off in a high school class in our Area Career Center. It was the first time I opened Photoshop 7, but I quickly became the go-to for anyone looking for a design-work or garment printing within the school.

2007-2011

Ashford University

Graphic Design - Print Media

Balancing class projects, four school clubs, internships with the American Red Cross, work-study, and time as a student-athlete, I used my four years to absorb and hone my skills within graphic design, often tutoring other students in Photoshop or Illustrator.

DESIGN JOURNEY
MY WORK
CONTACT

Want to get in touch? Fill out this form with any questions or inquiries you may have and I'll be in touch as soon as possible. I look forward to hearing from you!

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CONTACT

© 2025  |  Kylie Willet

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